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Guerilla Marketing

by / Wednesday, 07 January 2015 / Published in Latest

Effectiveness of Guerilla Marketing

The art of advertising is one that offers many different avenues for success. Most businesses will choose the traditional means of reaching out to the public which can cost a considerable amount of money. For some businesses, they may not have enough money to effectively compete and wind up missing out on potential customers or even having to close up their shop. However, the singular purpose of advertising is to alert potential customers of the existence of your business and the products or services that it offers. Guerilla marketing is one of the simplest, cheapest, and yet a very effective advertising method when it comes to creating public awareness.

Guerilla marketing

Guerilla marketing

guerilla marketing

What is Guerilla Marketing?

What is Guerilla Marketing?

Essentially, this is the use of marketing methods that bypass traditional sources. The goal of guerilla marketing is to alert the consumer to the presence of your business by using methods that are very inexpensive, yet attention-getting. In fact, working with very little money is the essence of effective guerilla marketing You have probably seen plenty of examples when it comes for this form of marketing which includes physical elements such as the following;

  • Graffiti
  • Publicity Stunts
  • Stickers
  • Flash Mobs and more
However, such guerilla tactics have been used online as well which include videos that go viral, unusually creative landing pages, user generated competitions involving content and the like. In fact, guerilla marketing has been in use for many years, but thanks to the internet it has reached a new level of success.

The Advantages of Guerilla Marketing

There are several benefits to this form of marketing which is designed to benefit most types of small businesses and companies. In fact, effective guerilla marketing can be even more pervasive than traditional forms when used correctly. Highly Creative: When you use very little money, it forces the marketing effort to be very creative. This can be quite eye-catching and generate a buzz for those who are now aware of your business. Inexpensive: Arguably the greatest advantage that this form of marketing offers, many of the most successful guerilla marketing campaigns has been performed with very little money invested. Word of Mouth: We’ve all heard about the effectiveness of word of mouth advertising and this form of marketing thrives on it. When you have people talking about the latest stunt or creative publicity effort that generates real interest. Potential: The more creative and effective the campaign, the better the chances that it will snowball and become viral, spreading even to traditional news sources to cover what is going on.

Guerilla Marketing

The Advantages of Guerilla Marketing

Choosing the Right Support Company

Choosing the Right Support Company

Choosing the Right Support Company

In order to get started with your efforts at guerilla marketing, it pays to have the backing of an experienced team at Bradleyandrewa Marketing Solutions. From creative business cards to online marketing solutions and more, you can find a wealth of new advertising ideas when engaging this company. Skilled in creating effective marketing campaigns that use little in the way of money, but generate real results in terms of publicity, Bradleyandrewa Marketing Solutions is the answer that you have been looking for when it comes to effective, inexpensive advertising solutions.

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